Parse.Influence & Production
INFLUENCE & PRODUCTION

KOL strategy.
Creative production.
Considered from the start.

We parse
before we create.

Understanding comes first Clear thinking. Deliberate making.
01 / EXPERTISE

The right voices.
The work to match.

Parse is a marketing agency focused on KOL strategy and creative production. We connect the thinking behind a brand with the people and work that bring it into view.

01

Influence

Find the voices that fit the brief.
Give the partnership a clear purpose.

  • KOL strategy
  • Creator selection
  • Creative briefs for partnerships
02

Production

Translate the direction into creative work.
Carry the idea through every detail.

  • Creative concepts
  • Production direction
  • Content for the campaign
02 / OUR APPROACH

Before the output,
the understanding.

A considered beginning gives the work a clearer direction. We use the brief to connect each creative choice to a reason.

  1. 01

    Understand.

    The brand. The audience. The context.
    Start with what the work needs to do.

    THE QUESTION
  2. 02

    Choose.

    The voices. The idea. The format.
    Build a direction that fits the brief.

    THE REASON
  3. 03

    Create.

    The craft. The details. The finished work.
    Keep the intent visible all the way through.

    THE EXPRESSION
03 / A CONSIDERED BEGINNING

Start with
what matters.

A useful brief starts with four things:

  • The brand and its audience
  • The change you want to make
  • The work you need
  • The timing and budget